Longitudinal Customer
Analytics
As a Marketing Executive, you are looking for data-driven
insights that you can use for strategic planning, increasing
revenue and market share, brand optimization and sales
forecasting. To
derive these insights, you need to understand customer
behavior — what people are purchasing, how they use/consume
your products, who and what circumstances influence
purchasing, retention and upselling.
You need the clearest and most comprehensive view of
the customer landscape.
 That is why
DB
Marketing
Technologies developed a suite of analytic tools and
methodologies that deliver the most insightful, relevant and
necessary customer behavior analyses regarding your brand
and its competitors over time.
DBMT leverages its ground-breaking Rolling Multiple Cohort
(RMC) Methodology™ to
track behavior and aggregate multiple behavioral streams to
deliver the most accurate longitudinal customer
behavioral insights that incorporate broad-scale analysis
with trending over time.
DBMT Rolling
Multiple Cohort Methodology™:
Allows for ongoing periodic retention measurement
Identifies changes in the rate of new customer acquisition
Identifies the behavior of customers at different stages of
their product life cycle
DBMT has also developed a Customer
Value-Vulnerability Index™
to measure customer profitability, potential and influence
as well as calculate how likely that customer is to reduce
or terminate their relationship with an organization.
Understanding a customer relationship in terms of value and
vulnerability allows the marketing organization to better
tailor its messages and offers to better retain customers
and increase their spend with the company.
The
Customer Value-Vulnerability Index™ reveals:
Longitudinal customer behavior and profitability patterns
Key influencers of customer purchasing
Circumstances that influence customer repeat shopping and
incremental purchasing
Circumstances that influence customer erosion, shopping
regression and decremental purchasing
Actions needed to increase market share and customer
retention |
 |
|
|
|
|
|
| |
|
|
| |
|
|
| |
| Customer Testimonial
"DB
Marketing Technologies has enabled us to answer the
important questions. The combination of the intelligence of
their consultants, clear analytic approach, and ability to
both document and execute on their findings has enabled us
to make many important marketing decisions.
DBMT’s expertise in using data to both improve marketing
performance and calculate dollar return for marketing spend
has been invaluable to my team.
By working together with our ad
agency and all vendor/partners involved in the promotional
effort, DBMT is able to better align the total promotional
effort, ensuring that there is no project overlap, serving
to lower our overall spend and increase the return on
investment."
Brand Director
Roche
Laboratories
|
|
| |
|
