Here's what our clients have to say about us...
“Hiring DB Marketing Technologies has been one of the best
decisions that I have made in my career. Since DBMT and I
began working together, I have been able to make tremendous
progress on several initiatives. Their expertise in the
database management field is vast and their ability to weave
a story by tying minute detail to big picture is truly
unique. DBMT is a trusted advisor and I have gained
credibility and respect as a direct result of my association
with them.”
Director, Marketing Solutions, Operations
and Insights
Bristol-Myers Squibb
"Brand building and customer development
requires a reliance on database technology for the
execution, analysis, and refinement of value driven
campaigns. As marketers, how we initiate these programs and
manage them - technically speaking- is an important
consideration. DB Marketing Technologies is expert in
identifying the issues and, more importantly, its skill in
crafting the solutions to remediate those challenges is
beyond comparison. While their work requires them to be
critical of a technology provider, they are always
professional and strive to establish a partnership with all
the constituents. DBMT is a leader in their field, true
professionals, and should be considered a core component to
any technology project."
Associate Director, Consumer Marketing
Boehringer-Ingelheim
“DB Marketing
Technologies is very strategic and aids in building
strategic programs that result in positive ROIs."
Senior Director, Consumer Marketing
Abbott
“DB Marketing Technologies was hired to
help us change CRM vendors on HUMIRA. They were instrumental
in laying out very specific criteria, defining the RFP
scope, transitioning and defining measurement events to keep
us straight and moving forward. They are top notch in
expertise and get the job done, sometimes in spite of
clients not fully appreciating what it takes to run a top
notch CRM database/strategy/program.”
Director, Marketing
Abbott
"DB
Marketing Technologies has enabled us to answer the
important questions. The combination of the intelligence of
their consultants, clear analytic approach, and ability to
both document and execute on their findings has enabled us
to make many important marketing decisions.
DBMT’s expertise in using data to both improve marketing
performance and calculate dollar return for marketing spend
has been invaluable to my team.
By working together with our ad
agency and all vendor/partners involved in the promotional
effort, DBMT is able to better align the total promotional
effort, ensuring that there is no project overlap, serving
to lower our overall spend and increase the return on
investment."
Brand Director
Roche
Laboratories
"DB Marketing
Technologies took our DTC [Direct-to-Consumer] CRM effort
from its infancy to a senior management supported
initiative. By aligning our vendors, DBMT
immediately reduced our costs. And by delving into our data
collection efforts, they enabled us to generate reports
never before available. Their work enabled us to quickly
prove the value of DTC marketing. As a result, we were able
to initiate a full-scale CRM project across multiple product
lines."
Team
Leader,
Relationship Marketing
Pfizer
"Clearly, this was one of the most comprehensive and
well-articulated evaluations of the Nexium database
infrastructure that AZ has received. In addition, DBMT’s
evaluation led to critical cost savings for the year.
"Clarity of approach, technical expertise, thoroughness of
communications, and affable personnel made interaction easy.
DBMT also has a clear understanding of the importance of
listening to the client and helping to identify client needs
and issues.
"Unlike the approach all too often pushed by consultants
to force fit a ‘canned’ model or provide a ‘pie-in-the-sky’
plan without validating the ability of implementation, DBMT
recommendations were provided with a realistic sense of
where the business is to-date and what is truly feasible for
the future."
Senior Promotions Manager
AstraZeneca
"DB Marketing
Technologies has been an invaluable resource to my company.
Their ability to troubleshoot a situation, quickly identify
a solution, and implement that solution has saved us time
and money.
Few people understand the direct marketing and customer
relationship management space as well as the consultants at
DBMT. They are our trusted advisors."
Managing Director
Main Street Direct
“I
sought out DB Marketing Technologies for advice about
marketing in this time when on-line possibilities are
mushrooming. The DB Marketing Technologies team took time to
deeply understand the particulars of my situation. Then they
used their extensive expertise and experience to come up
with fresh solutions that I would have never thought of
myself. I urge business leaders with marketing dilemmas to
seek him out and take advantage of his creativity and
professionalism.”
President
The Music Paradigm
"I met
the consultants at DB Marketing Technologies at a
time when I was trying to better understand how to gain
value and efficiency with a large database that was costing
a lot of money. The DBMT team took a methodical approach in
reviewing the current state of the database and identifying
opportunities to gain efficiencies and reduce cost overruns.
He delivered a very thorough audit complete with specific
recommendations that were actionable and led to a better
database with costs reduced by almost half in the following
year. David Bernard has a sharp analytical mind and a very
talented staff that can bring a lot of value to a project.”
Partner
The SEER Group
To speak with a DB Marketing Technologies representative, call 212 717 6000 or
email info@dbmt.com and
let us know what your marketing goals are.
We'll jump start your marketing efforts and raise marketing
performance and ROI higher than you thought possible with your
existing infrastructure. The call is free, so you have
nothing to lose - except the chance to be a top performer in
your company! |
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Customer Testimonial
"DB Marketing
Technologies took our DTC [Direct-to-Consumer] CRM effort
from its infancy to a senior management supported
initiative. By aligning our vendors, DBMT
immediately reduced our costs. And by delving into our data
collection efforts, they enabled us to generate reports
never before available. Their work enabled us to quickly
prove the value of DTC marketing. As a result, we were able
to initiate a full-scale CRM project across multiple product
lines."
Team
Leader
Relationship Marketing
Pfizer
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