| News &
Events
The latest news and information about DB Marketing
Technologies
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 Top
Story:
AZ Licenses DBMT SurveyManager™
"On a strategic level,
DBMT SurveyManager™ will lower
costs associated with data collection, including survey
development and data hygiene, and increase the analytic
value of customer profiles..." |
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 Quotable:
"Because
CRM projects can easily balloon out of control, pharma
firms should also look to independent companies like
Acxiom, DB Marketing Technologies, or SYNAVANT to
audit their projects."
— Pharma CRM's Analytical Cure, Forrester Research |
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DBMT Presents "Benchmarking Strategies for Measuring
Compliance Success at CBI's Patient Compliance, Adherence &
Persistency Conference" at 10:45 am on April 24, 2008 in
Philadelphia
Come hear DBMT Managing Director David Bernard discuss what
the pharmaceutical industry needs to do to standardize
adherence measurement. Mr. Bernard's will be hosting a panel
of pharma executives from Schering Plough, AstraZeneca, and
GlaxoSmithKline.
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DBMT Managing Director David Bernard Reveals Pitfalls of
Fulfillment Automation to DMNews Readers
In the April 14, 2008 Issue of DMNews "Gloves Off", Mr.
Bernard reveals how automated fulfillment can be sabotaged
by customer databases and what needs to be done to make
automation work, "Under usual circumstances, customer
marketing databases are not actively managed by
their owners, and issues are allowed to develop.... The key
is to fully audit your customer marketing database prior to
implementing automation fulfillment, and perform audits
every 18-24 months."
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DBMT Managing Director Joanna Smith Bers Discusses Use of
Online Promo Codes for Home Contractors
In this article, Ms. Bers explains to Lowesforpros.com
readers why tracking codes on online offers are critical to
measuring online advertising and offer performance: "The
code, given with the promotion, should reflect the Web site
where the marketing aired, the creative message used, the
offer itself and any other targeting effort made to reach a
particular audience. Set up properly, every response will
feed into instant and cumulative reporting on which
promotions are working, with whom and where."
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DBMT Managing Director Joanna Smith Bers Delivers Critical
Hiring Advice to DMNews Readers
In the January 21, 2008 Issue of DMNews, Ms. Bers discusses
DBMT's approach to hiring and identifies hot talent pools
for top marketing analysts. "When we are looking to hire
marketing analysts," says Ms. Bers, "we're looking for
people that know data — how to store it, retrieve it and
analyze it. And, we're looking for people who can
communicate that insight to our clients without confusing
them or putting them to sleep. Everybody gets tested, no
matter where they went to school."
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DBMT Presents
"Benchmarking Brand Performance with Patient-Level
Data — Measuring Patient Behavior and Classifying Physician
Performance" at 2nd Annual Pharmaceutical Market Research
Summit
Traditional
measurement techniques using Rx Claims data delivers limited
insights that at best give pharmaceutical executives a tiny
hint regarding patient behavior and at worst mislead
executives into poor marketing and sales decisions.
Attendees find out about new tools, techniques and
methods that will allow you to fully understand and
accurately measure the impact of marketing and promotion on
physician and patient behavior.
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David Bernard Co-chairs
CBI 2nd Forum on Prescription Data Restriction Conference
This event focuses on
prescription data issues specific to the sales and marketing
aspects of the bio/pharmaceutical industry. Held in
Washington DC at the DoubleTree Hotel, Mr. Bernard's special
session "Alternative
Strategies to Measure Marketing and Sales Performance" is
not to be missed.
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DBMT Presents at
CBI's 4th Annual Anonymous Patient-level Data & Analysis
Conference
Mr. Bernard, DBMT Managing Director, will be delivering an
in-depth presentation on "Building Deeper Insights with
Patient-level Data -- Explaining Patient Behavior and
Classifying Physician Performance" at 11:45 am on June 13th.
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David Bernard Speaks at
Eyeforpharma's 2nd Annual Marketing ROI Congress
Mr. Bernard's session on June 14th at 2:30 pm will show
pharma marketers how to increase sales with accurate
insights derived from Patient-level Data, focusing on: how
to obtain robust data that can deliver more compelling
insights; examples of analyses using robust data to look at
impact of physician care, healthcare costs and overall
patient health on adherence; and the impact of analysis on
brand performance (incremental sales) and future marketing
plans.
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David Bernard Chairs
IIR's 2nd Annual LPD Conference: Translating Robust LPD
to Create Business Value
Mr. Bernard addresses the challenges and opportunities for
pharmaceutical companies, physicians, patients, and managed
care in today's environment and the role that longitudinal
patient data can play on April 4, 2006.
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AstraZeneca Purchases Enterprise
License of DBMT SurveyManager™
In its efforts to better serve its customer base and deliver
more efficient marketing programs with even greater
relevancy to customers, AstraZeneca has purchased an
Enterprise license of DB Marketing Technologies’ customer
profile management software DBMT SurveyManager™. DBMT
SurveyManager™ is the first workflow-based application that
incorporates a Question / Answer Library to ensure
consistency in customer data collection and streamlines the
survey creation and approval process across the
organization.“On a strategic level, DBMT SurveyManager™ will
lower costs associated with data collection, including
survey development and data hygiene, and increase the
analytic value of customer profiles, which will improve
analytic insights across the company and give marketers more
accurate actionable information,” says Bob Stanley,
AstraZeneca Consumer Database Marketing Manager. “On an
organizational level, DBMT SurveyManager™ is a critical
solution for efficiently developing questions and surveys,
ensuring that data collection standards are enforced, that
approved questions are reused across the enterprise, and
that new surveys go through proper channels before they are
allowed to be circulated.”
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Target Marketing Tipline Taps DB Marketing
Technologies for Outsourcing Advice
Managing Directors David Bernard and Joanna Smith Bers
advise "Target Marketing Tipline" readers on when to go
outside for services and how to do it successfully: "The
only reason a company should outsource a particular function
is if the work can be done better, faster and/or cheaper
outside. So the decision about when (and what) to outsource
is directly related to in-house expertise, resources and
capability as compared to the critical business need. If
your internal evaluations indicate that outsourcing is the
right option for you, choosing the right vendor(s) is the
critical next step..." -
TM Tipline, for the complete article
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