PatientScape(TM) - DBMT Customer Analytics CRM Experts

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PatientScape™

PatientScape™ is a suite of highly optimized analytics, tools and findings from DB Marketing Technologies that answer your business critical questions about patient behavior and physician influence faster and more accurately than any other solution on the market.

Pharmaceutical Brand Managers, Market Researchers and
Senior Managers use PatientScape™ analytics to manage their brands, track the competition, evaluate markets and improve brand profitability.

PatientScape™ reveals:

Longitudinal patient treatment patterns

Longitudinal physican behavior patterns

Key influencers of patient fills and refills

Circumstances that influence patient compliance and
adherence to their prescriptions

Actions needed to increase market share and patient
retention

In addition, PatientScape™ leverages DBMT's ground-breaking Rolling Multiple Cohort (RMC) Methodology™ to track behavior and aggregate multiple behavioral streams to deliver the most accurate longitudinal customer behavioral insights that incorporate broad-scale analysis with trending over time.

DBMT Rolling Multiple Cohort Methodology™:

Allows for ongoing periodic adherence measurement

Identifies changes in the rate of new patient acquisition

Identifies the behavior of patients at different stages of
their therapy

How does PatientScape™ deliver insights?
PatientScape™ delivers insights in a number of ways, all of which leverage DBMT’s Longitudinal Patient-level Analytic Methodologies:

Analyses/Studies. Need an answer to a specific business question? PatientScape™ can deliver the answers faster and more accurately than any other solution.

Dashboard/Scorecard. Need a clear, concise way to communicate the performance of a brand or entire portfolio against the competition? PatientScape™ dashboards are designed to engage senior managers and provide an insightful means of evaluating performance based on patient behavior.

Business Intelligence Tools. Need a suite of tools for iterative/interactive analysis? PatientScape™ business intelligence tools allow users to slice and dice metrics and segment levels based on geography, demographics and other dimensions (granularity of segmentation depends on quality of data available).

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"DB Marketing Technologies has enabled us to answer the important questions. The combination of the intelligence of their consultants, clear analytic approach, and ability to both document and execute on their findings has enabled us to make many important marketing decisions.

DBMT’s expertise in using data to both improve marketing performance and calculate dollar return for marketing spend has been invaluable to my team.

By working together with our ad agency and all vendor/partners involved in the promotional effort, DBMT is able to better align the total promotional effort, ensuring that there is no project overlap, serving to lower our overall spend and increase the return on investment."

Brand Director
Roche Laboratories