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For instant access to DB Marketing Technologies' well of
marketing research and advice, the following White Papers are
now available for purchase (Click on Titles to view Table of
Contents):
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Item Name:
Customer Analytics ROI: The
Rewards of Success & Cost of Failure
Item Number: 0300, 28 pages
Price: FREE
Description:
Customer Profiles, and the data elements they contain,
represent considerable value and investment for businesses
that strive to build customer relationships using Customer
Relationship Management (CRM)
and customer analytics.
Accurate and actionable customer information is key to
achieving lasting benefits and customer loyalty.
This white paper is a primer on how to recognize good and
bad customer profile management practices, the impact of Data
Collection Enhancement, the real costs of un-optimized data
and the benefits of improving customer data.
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Item Name: CRM Primer for
Marketers
Item Number: 0302, 30 pages
Price: $29.99
Description: Before a company can begin to understand its
customers better and manage its relationships with them more
effectively, it must first understand the path, promise and
pitfalls of a CRM initiative. This white paper will explain
the real meaning of customer relationship management,
relationship marketing and direct marketing; the promise of
CRM; why companies failed in their CRM efforts; why others
succeeded; and provide actual examples of both types of CRM
initiatives.
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Item Name:
PracticalCRM® – How
You Can Retain Customers and Keep Costs Down
Item Number:
0301, 26 pages
Price: $34.99
Description: This white paper will tell you exactly what you
need to do to optimally implement a data-driven customer
relationship management strategy for your brand, the
resulting benefits of each task in this approach, and the
risks associated with failing to take the necessary steps
discussed. This report progresses along six interdependent
paths, establishing the strategy and
infrastructure that enables your product team to achieve its
ROI and business goals as well as leverage work performed
across the enterprise. PracticalCRM® enables Marketing,
Database Marketing, Direct Marketing, Interactive Marketing,
and Customer Service to maximize revenue they pull into the
company using data-driven strategy and tactics.
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Item Name: Measuring Adherence
-Introducing Rolling
Multiple Cohort Methodology™
Item Number: 0204, 27 pages
Price: $1,495Description: Pharmaceutical executives know
how important improving patient adherence is, but they do
not realize that the methods currently available for
measuring patient adherence are seriously insufficient for
their needs and put them at considerable risk. This white
paper was developed by DB Marketing Technologies to give
pharmaceutical executives, including brand managers and
market research managers, a thorough understanding of the
risks in using traditional adherence measurement methods for
market assessment, promotion response analysis and patient
segmentation. This paper also presents a new method of
patient adherence analysis, called Rolling Multiple Cohort
(RMC) Methodology™, that eliminates these risks and delivers
an accurate and clear picture of patient behavior. The
importance of the advances in the RMC Methodology™ are so
significant that marketers should require all patient
analyses based on this method.
Specifically, this paper provides:
- Detailed characterization of what is
needed in adherence measurement for the pharmaceutical
industry.
- Detailed illustration and analysis of
how and why current methods of adherence measurement
fail to accurately represent patient behavior.
- Detailed description of Rolling
Multiple Cohort (RMC) Methodology™, the only analytic
technique to meet the industry's need for analytical
accuracy and ease of use in adherence measurement.
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Item Name:
Pharma CRM – What Works,
What Doesn’t, and Why
Item Number: 0201, 33 pages
Price:
$29.99
The pharmaceutical marketplace is radically changing and
increasingly competitive as a result of greater access to
consumers post-1997, resulting regulatory pressure, shorter
brand lifecycles, and the decline in blockbuster drugs.
Further, there is so much at stake in an industry where
products require huge upfront investments without any
guarantee that they'll make it to market. For this reason,
pharmaceutical companies are under enormous pressure to
squeeze as much profits from the products that do make it as
they possibly can. Consequently, these companies are looking
to customer relationship management. This marketing research
white paper will explain the lucrative promise of Pharma
CRM; how pharmaceuticals have succeeded in their CRM
efforts; why others have failed; and provide actual examples
of both types of CRM initiatives.
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Item Name:
Measuring Physician Marketing
Effectiveness
Item Number: 0203, 29 pages
Price:
$29.99
Proving profitability and marketing
effectiveness to pharma senior management is critically
important. In fact, such measurements are often a
prerequisite to obtaining ongoing budget allocations for
marketing initiatives. This white paper is intended to be a
roadmap for measuring physician marketing effectiveness. As
such, it focuses on: Customer (Physician) Segmentation;
Marketing Message; Measurement and Refinement;
Physician-level Transactional Rx Data Sources; and a
Detailed Approach for Effectiveness and ROI Measurement.
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| Customer Testimonial
"DB Marketing
Technologies has been an invaluable resource to my company.
Their ability to troubleshoot a situation, quickly identify
a solution, and implement that solution has saved us time
and money.
Few people understand the direct marketing and customer
relationship management space as well as the consultants at
DBMT. They are our trusted advisors."
Managing Director
Main Street Direct
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