DB Marketing Technologies

|News | Services | Careers | Contact |
Home | About Us | Shop Online | DBMT Survey Manager | PatientScape
           
Shop Online
  Username   Password
Sign up for FREE Tip!


Measuring Physician Marketing Effectiveness
Item Number: 0203, 29 pages
Price: $29.99

1.0 Approach Overview 1
2.0 Concepts of Marketing Effectiveness 3
  2.1 Customer (Physician) Segmentation 3
  2.2 Marketing Message 4
  2.3 Measurement and Modification 5
3.0 Physician Level Transactional Rx Data Sources 7
  3.1 NDC Health 8
  3.2 IMS Health 9
  3.3 Transactional Data Vendor Reporting Tools Overview 10
4.0 Detailed Approach for Effectiveness and ROI Measurement 12
  4.1 Stage 1 – Benchmarking Current/Past Initiatives 15
  4.2 Stage 2 – Segmentation and Message Testing 21
  4.3 Stage 3 – Ongoing Measurement 24
5.0 Summary and Conclusion 28

NEWS & EVENTS
The latest information on DBMT and its people
 
OUR SERVICES
AnalyticCRM
®
Customer Analytics
Datamart Design
Database Audit
 
TIP OF THE WEEK
Sign up for DBMT's FREE Tip of the Week!
 
Customer Testimonial

"DB Marketing Technologies has enabled us to answer the important questions. The combination of the intelligence of their consultants, clear analytic approach, and ability to both document and execute on their findings has enabled us to make many important marketing decisions.

DBMT’s expertise in using data to both improve marketing performance and calculate dollar return for marketing spend has been invaluable to my team.

By working together with our ad agency and all vendor/partners involved in the promotional effort, DBMT is able to better align the total promotional effort, ensuring that there is no project overlap, serving to lower our overall spend and increase the return on investment."

Brand Director

Roche Laboratories

 
Home | About Us | Shop Online | DBMT Survey Manager | PatientScape

Copyright 2007 DB Marketing Technologies, LLC. All rights reserved