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1.0
|
PracticalCRM® Point Solutions
Overview |
1 |
| |
1.1 The Benefits of
PracticalCRM® Point Solutions |
2 |
| 2.0 |
Blueprint for an Optimal CRM Architecture
|
4 |
| 3.0 |
The Six
PracticalCRM® Work Streams |
6 |
| |
3.1 Work Stream 1: Data Collection Strategy |
6 |
| |
3.2 Work Stream 2: Channel Partner Evaluation,
Selection and Management |
7 |
| |
3.3 Work Stream 3: Operational Data Management |
8 |
| |
3.4 Work Stream 4: Marketing Database Strategy and
Development |
9 |
| |
3.5 Work Stream 5: Information Delivery, Reporting
and Analysis |
10 |
| |
3.6 Work Stream 6: ROI and Customer Value
Measurement |
10 |
| |
3.7 PracticalCRM® Work
Stream Summary Table |
11 |
|
4.0
|
PracticalCRM® Point Solutions
Implementation:
A Phased Approach |
14 |
| |
4.1 Phase 1 — Standards Definition and Program
Design |
14 |
| |
4.2 Phase 2 — Program Development and Implementation |
17 |
| |
4.3 Phase 3 — Program Management and Modification |
19 |
| 5.0 |
Summary and Conclusion |
22 |
