Call: 212-717-6000
The Power of Partnership.
We bring the domain expertise you need to succeed.
DB Marketing Technologies is a Customer Experience Management Consulting company, specializing in omnichannel and digital marketing process and practices design, AI and Machine Learning application, marketing automation, marketing data stewardship, and analytics. DB Marketing Technologies works closely with marketers, brand managers, technologists, market researchers and other senior executives to improve the performance and measurement of customer focused channels through better use of platforms, process and people. DBMT's issue-specific and enterprise solutions have helped companies achieve measurable and sustainable success.
DB Marketing Technologies - Making Customer Relationship Management Work (R)
CRM Management Consulting Services
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Taking your business to the next level
In a marketplace that often leans heavily on generalized management and technical consulting, DB Marketing Technologies has distinguished itself by providing expert resources with significant domain expertise in marketing automation capabilities assessment and design, selection/negotiation, solution and vendor benchmarking, and transformation leadership. We leverage our extensive experience in these areas to provide our clients with unparalleled visibility into the marketplace — including benchmarking of pricing and capabilities, first-hand knowledge of vendor and solution success with companies similar to our clients, and proactive application of best practices. Each DBMT resource is equipped with the knowledge and methodologies that maximize value and ensure ongoing success.
DB Marketing Technologies provides the domain expertise you need:
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Consulting that ensures Digital Marketing is working and continually improving
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Providing essential transformation guidance, methods and actionable deliverables
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Optimization of people, process, technology and data to produce actionable insights, meet business objectives and improve marketing/sales effectiveness
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End-to-end domain expertise in making Digital Marketing solutions work for businesses
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Expertise and skills bridging strategy and technology
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Cross-industry expertise
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Solution- and technology-agnostic engagement, choosing the best solution for our clients regardless of brand
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Organizational alignment and phasing to improve adoption, satisfaction and overall value of Digital Marketing investments
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CRM Ecosystem Design & Roadmap
DBMT(R) designs a future state architecture and ecosystem that achieves client objectives and meets best practices. DBMT then develops a roadmap that elucidates the path from current state to the desired future state including granular phasing.
CRM Audit
DBMT(R) performs a detailed analysis of the people, processes and technologies and performs an assessment of the gap between current state and industry best practices. Deliverables include assessments across multiple digital marketing foundational competencies.
Typical outcomes include:
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Cost reduction
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Increased capability
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Improved efficiency
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Better decision making
CRM Transformation
DBMT(R) provides support throughout the CRM Transformation Process, from Vendor Selection/RFP through Solution Design/Build to Implementation and Testing.
Vendor Selection
DBMT(R) incorporates a robust vendor selection and benchmarking approach during the RFP process and ensures that pricing, terms and conditions to engage the selected vendor are structured and optimized to ensure success and ongoing value for clients.
Contracting and Negotiation
DBMT(R) benchmarks pricing and scope as a guide during negotiations. Following contracting, DBMT ensures that the team selection and requirements transition are performed to provide a foundation for a successful implementation.
Operating Model Design
DBMT(R) works with marketing teams and other stakeholders to define an operating model that will govern use, operation and deliverables for marketing automation across partners and capabilities. The resulting operating model maximizes the benefits of the marketing automation capability.
Implementation
DBMT(R) works with vendors and client teams to transition marketers and brands into the future state model and capabilities. DBMT will train stakeholders in the new operating model and process needed to ensure a successful roll-out.
We're Good With Numbers
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23
Years in Business
500K
Avg Client Savings
1B
Avg Client Sales
150
Combined Years of Experience
About Us
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Our experts are the finest
DB Marketing Technologies was founded in 1999 with the express purpose of helping companies better understand who their customers are by defining and measuring customer relationships and using better and more accurate data management and analytic techniques, leading to such innovations as DBMT Roadmap (TM), DBMT Vendor ScoreCard (TM), DBMT's AnalyticCRM(R) services, DBMT's PracticalCRM(R) methodology to optimize existing client resources, DBMT's Rolling Multiple Cohort Methodology(TM), and PatientScape(TM).
At DBMT(R), we address every point of risk and opportunity in the CRM continuum. We not only identify if there are any breaches in the CRM architecture, but also make immediate fixes. We make sure our clients hit or exceed their goals.
In addition, DBMT(R) routinely saves its large corporate clients at least $500,000 a year in fees and unnecessary operating expenses. That’s real money that you can then reallocate to other parts of your department - giving you more cash for people, campaigns, and technology.
DB Marketing Technologies - Making Customer Relationship Management Work (R)
Client Testimonials
Director, Marketing Solutions, Operations and Insights Bristol-Myers Squibb
“Hiring DB Marketing Technologies has been one of the best decisions that I have made in my career. Since DBMT and I began working together, I have been able to make tremendous progress on several initiatives. Their expertise in the database management field is vast and their ability to weave a story by tying minute detail to big picture is truly unique. DBMT is a trusted advisor and I have gained credibility and respect as a direct result of my association with them.”
Brand Director
Roche Laboratories
"DB Marketing Technologies has enabled us to answer the important questions. The combination of the intelligence of their consultants, clear analytic approach, and ability to both document and execute on their findings has enabled us to make many important marketing decisions.
DBMT’s expertise in using data to both improve marketing performance and calculate dollar return for marketing spend has been invaluable to my team.
By working together with our ad agency and all vendor/partners involved in the promotional effort, DBMT is able to better align the total promotional effort, ensuring that there is no project overlap, serving to lower our overall spend and increase the return on investment."
Senior Promotions Manager
AstraZeneca
"Clearly, this was one of the most comprehensive and well-articulated evaluations of the Nexium database infrastructure that AZ has received. In addition, DBMT’s evaluation led to critical cost savings for the year.
"Clarity of approach, technical expertise, thoroughness of communications, and affable personnel made interaction easy. DBMT also has a clear understanding of the importance of listening to the client and helping to identify client needs and issues.
"Unlike the approach all too often pushed by consultants to force fit a ‘canned’ model or provide a ‘pie-in-the-sky’ plan without validating the ability of implementation, DBMT recommendations were provided with a realistic sense of where the business is to-date and what is truly feasible for the future."
Our Client List
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AbbVie
Amgen
AstraZeneca
Belk
Boehringer Ingelheim
Bloomberg
Bristol-Myers Squibb
Horizon
Macys.com
Novo Nordisk
GlaxoSmithKline
Merk
Pfizer
Roche
Shire
Contact us
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Email & Phone:
Tel: 212-717-6000
Address
420 Lexington Ave.
Suite 300
New York, NY 10170