Better Business Outcomes
DB Marketing Technologies is a Business Outcomes Enablement Agency delivering Cx Excellence and AI Enablement solutions to our clients.
DBMT makes Cx, Digital, and AI work for businesses — by optimizing the data, analytics, measurement, and process foundations that determine whether investments actually deliver outcomes. Where most consultancies stop at strategy or technology, DBMT delivers measurable, attributable business results.
A foundational element of DBMT’s approach is maximizing AI output quality through active Harness Engineering — embedded into every AI solution DBMT designs, governs, and measures. Output Quality Standards are the specification that Harness Engineering is designed to deliver — and Standards Stewardship is the ongoing governance function that keeps standards current
and enforced.
DBMT specializes in marketing process and practices design, AI and Large Language Model (LLM) applications, marketing automation, data stewardship, and analytics with best in class AI support and Cx solutions. We specialize in Cx process and practices design, AI and Large Language Model (LLM) application, marketing automation, data stewardship, and analytics. DB Marketing Technologies works closely with CMOs, CTOs, marketers, brand directors, technologists, market researchers and other senior executives to improve the performance and measurement of customer focused channels through better use of platforms, process and people. DBMT's issue-specific and enterprise solutions have helped companies achieve measurable and sustainable success.
We're Good With Numbers
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25
Years in Business
$1M
Avg Client ROI
$1B
Avg Client Sales
150
Combined Years of Experience
About Us
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Business Outcomes Enablement Specialists
DB Marketing Technologies (DBMT) is a New York-based consultancy, founded in 1999, that specializes in making Cx, Digital, and AI work for businesses. DBMT’s work is organized around a single governing objective: ensuring that investments in customer experience, digital operations, and artificial intelligence produce measurable, attributable business outcomes. The firm achieves this by optimizing the data, analytics, measurement, and process foundations that determine whether technology investments deliver impact or simply generate activity.
DBMT operates across three interconnected practice areas. In Cx Excellence, DBMT designs and measures customer experience operations, builds omnichannel playbooks and ways-of-working, and architects the process and governance frameworks that make customer-facing functions perform consistently. In AI Enablement, DBMT builds the adoption, workflow, and operational infrastructure that makes AI investments productive — including SOP documentation, content workflow design, and Output Quality Standards development. In AI Impact Management, DBMT gives organizations the measurement architecture and governance frameworks to see what their AI investments are actually producing, and to drive those investments toward maximum business outcomes.
A foundational element of DBMT’s AI practice is Harness Engineering — the active discipline of maximizing AI output quality by embedding external governance and constraint architecture into every AI solution. Output Quality Standards define, for every LLM touchpoint, what governed versus ungoverned output looks like, what level of consistency is required, and how variance is measured. Standards Stewardship is the ongoing governance function that keeps those standards current, enforced, and aligned with the AI roadmap as it evolves. Together, these capabilities apply equally to internally built systems and to procured third-party AI platforms.
DBMT’s client roster spans 25 years of pharma and life sciences engagements including AstraZeneca, Amgen, Bristol-Myers Squibb, Pfizer, Roche, Novo Nordisk, GlaxoSmithKline, Boehringer Ingelheim, and Shire. The firm has delivered an average client ROI of $1M and is known for hands-on engagements that combine strategic frameworks with operational execution.
Client Testimonials
Director, Marketing Solutions, Operations and Insights Bristol-Myers Squibb
“Hiring DB Marketing Technologies has been one of the best decisions that I have made in my career. Since DBMT and I began working together, I have been able to make tremendous progress on several initiatives. Their expertise in the database management field is vast and their ability to weave a story by tying minute detail to big picture is truly unique. DBMT is a trusted advisor and I have gained credibility and respect as a direct result of my association with them.”
Brand Director
Roche Laboratories
"DB Marketing Technologies has enabled us to answer the important questions. The combination of the intelligence of their staff, clear analytic approach, and ability to both document and execute on their findings has enabled us to make many important marketing decisions.
DBMT’s expertise in using data to both improve marketing performance and calculate dollar return for marketing spend has been invaluable to my team.
By working together with our ad agency and all vendor/partners involved in the promotional effort, DBMT is able to better align the total promotional effort, ensuring that there is no project overlap, serving to lower our overall spend and increase the return on investment."
Senior Promotions Manager
AstraZeneca
"Clearly, this was one of the most comprehensive and well-articulated evaluations of the Nexium database infrastructure that AZ has received. In addition, DBMT’s evaluation led to critical cost savings for the year.
"Clarity of approach, technical expertise, thoroughness of communications, and affable personnel made interaction easy. DBMT also has a clear understanding of the importance of listening to the client and helping to identify client needs and issues.
"Unlike the approach all too often pushed by consultants to force fit a ‘canned’ model or provide a ‘pie-in-the-sky’ plan without validating the ability of implementation, DBMT recommendations were provided with a realistic sense of where the business is to-date and what is truly feasible for the future."
Our Client List
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AbbVie
Amgen
AstraZeneca
Belk
Boehringer Ingelheim
Bloomberg
Bristol-Myers Squibb
Horizon
Macys.com
Novo Nordisk
GlaxoSmithKline
Merk
Pfizer
Roche
Shire
Send us your Request
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DBMT Email & Phone:
Tel: 212-717-6000
DBMT Address
420 Lexington Ave.
Suite 300
New York, NY 10170
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